So a company is getting ready for a Team Bonding Event, an Annual General Meeting, a Birthday Party for a High-End Manager or just an office TGIF…and you are not certain what theme is applicable..
What to do!!!?
The corporate events industry has become increasingly fast-paced; and it could be somewhat difficult to decide what the most suitable theme could be.
Don’t fret (yet! Lol), we are here to help.
More specifically, when it comes to event themes, it just seems like there is always a new trend that you feel you have to jump on in order to be cutting edge and this can make it challenging to stay confident that you are selecting the ideal theme for your particular event.
While staying current and trendy is extremely important, you need to balance this with what is going to work for your corporate event specifically — not just in terms of time, budget, and resources, but also the goal and the desired impact.
“Decide” – what iS the vision of the event?
Vision is a very powerful tool in determining what direction your event should take. It is a vivid painting of the end or eventual outcome you perceive your occasion should assume – ensure that you put pen to paper on what you see unfolding and how that directly impacts on the company. Decide on the creative direction to take in relation to the type of event being planned.
“Decide” – what you don’t want.
Vision sometimes takes time to cultivate, so when you can’t quite define what you want your event to look like, sometimes it
helps to think about what you do not want it to look like. By eliminating the “no-s” you may come up with the “yes-s”.
“We don’t want attendees to feel like they’ve been there, done that.”
“We don’t want it to feel outdated.”
“We don’t want the event to center around one speaker, but rather the attendees themselves.”
Knowing what you don’t want can help you eliminate the mental clutter that interferes with your creativity, so you can direct your research and narrow in on theme options that are a good fit into what you perceive is the vision of the event.
Host a brainstorming session.
Invite a few of your stakeholders, including potential attendees and your planning team, to a brainstorming session. It can be as easy as 30 minutes in a room where you facilitate a conversation that allow these people to have access to options or concepts that you may have created in line with the organization’s vision.
By getting out of your own head and asking for insights from others, you may get feedback that sparks the final theme for the entire event or at least gives you an idea of the direction members of the company believe the event should go.
If you choose to do a brainstorming session, always make sure that those you involve feel appreciated for their time and thoughts; because, the theme is not about you (…unless it is!), it is about how
the company’s brand gets communicated through the occasion.
Think about what is do-able.
Now, you’ve got a few concrete ideas; you still need to eliminate a few until you reach the most appropriate theme. It is at this point, we need to consider what it would take to bring each option to life; because, the last thing anyone wants is to choose a theme only to realize later that it’s not entirely possible, so it ends up looking piecemeal.
You may want to ensure that the estimated financial, physical and time cost required for each option is well thought-out.
Seek theme options that are modifiable and yet attainable
without being too expensive (except the client does not mind delving into the extravagance).
In conclusion, selecting an event theme is more than identifying the standard list of tried-and-true themes; it also means not selecting something so out there that you cannot execute it.